Disadvantages 2: It is difficult to measure the effectiveness

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Email newsletters are used as a marketing method, but one major issue is that it is difficult to measure their effectiveness. This is because simply sending out email newsletters does not allow you to grasp important data for email marketing, such as delivery rate, click rate, open rate, goal achievement rate, and number of delivery errors.

To address this issue, we recommend introducing an email newsletter distribution system. By using an email newsletter distribution system, you can distribute email newsletters efficiently marketing list of plumbers and effectively, and also measure their effectiveness accurately.



How to distribute email newsletters
There are mainly two ways to deliver email newsletters:

Using Excel and Outlook together
Using Google Spreadsheet Documents
Using BCC Delivery
Use of email distribution services
Using "Excel and Outlook" or "Google Spreadsheets Docs" requires time, effort, and knowledge, so it is not easy to use. Google tools also have a limit on the number of emails you can send per day. We do not recommend "BCC delivery," which involves entering multiple email addresses in the "BCC" field in the recipient field, as there is a high risk of personal information leaking.

Considering ease of use, safety, and reliability, an " email distribution service " is the best option. No specialized skills or knowledge is required for distribution, and mass distribution is possible without hassle. Another attractive feature is the inclusion of a function for measuring effectiveness.



There are two main formats for email newsletters:
There are two main types of email newsletter formats: "text email" and "HTML email." From here, we will look at the features of each and how to use them effectively.