Interactive ads: new features from Google Ads

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The impact of artificial intelligence in advertising will continue to grow in 2025, opening up new opportunities for advertisers. Using AI to create and optimize campaigns is already the norm, but Google Ads offers innovative features that will make your ads even more effective.

New Google Ads features you should try
AI-powered image editor. Designed for Performance Max campaigns, this tool lets you create stylish, branded creatives in just a few clicks.
Animated image ads: Available for advertising on YouTube, Discover, and Gmail, these automatically generated ads feature vertical videos and interactive stickers that capture the attention of potential customers.
3D Spin & Try On: This feature allows you to integrate short product videos into your ads. Users will be able to virtually try on the product or view it from all sides with 360-degree rotation.
These features are currently in beta and only bulgaria telegram screening available to advertisers in the US. However, Google plans to gradually introduce them to other countries, opening up new horizons for interactive advertising.

Read also: Google Menu of Services: a revolution in digital marketing

3. Voice Search: Why It Remains Important for PPC
Voice search is not a fad, but a sustainable trend that is transforming approaches to SEO and PPC. Smart speaker sales are expected to exceed $30 billion by the end of 2024 , and over 50% of the world’s population will use voice search every day.

Why is voice search so popular?
Convenience: Speaking is faster and easier than typing, especially on mobile devices.
Accuracy: Natural language processing (NLP) technologies have made voice recognition more reliable.
Multitasking: Voice queries allow you to search for information without being distracted by other things.
These benefits are driving the growth of voice search, making it an important element of marketing strategies.