Email newsletters are effective for B2B too

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What is the effectiveness of BtoB email newsletter delivery? Examples of its creation are introduced
2019-08-08(Updated: 2024-12-10 )
Email MarketingEmail Delivery Basics

Customers often ask us questions such as, "Are email newsletters effective in B2B?" and "What kind of emails should we send?"

This time, we will introduce the effectiveness of email newsletters in BtoB ( the benefits of email distribution ) and some examples of what kind of emails you should actually send.









Table of Contents [Hide]

2. Benefits of sending email newsletters in BtoB
2.1. Advantage 1: Information can be loadrunner protocol list delivered to many people at low cost
2.2. Advantage 2: Easily verify the effectiveness
3. Key points for email delivery
4. Email newsletter example: What kind of content should be sent?
5. Checklist for sending email newsletters
5.1. Checklist ① Email newsletter distribution list
5.2. Checklist 2: Email newsletter distribution content
5.3. Checklist 3: Email newsletter distribution settings
6. Strengthen contact with customers by sending regular emails


Email newsletters are effective for B2B too
When you hear the term "email newsletter," many people may imagine email newsletters aimed at B2C businesses, including e-commerce.

However, email delivery can also be effective in B2B businesses.

According to the "Business Email Survey 2021" published by the Japan Business Email Association, 99.49% of people check their email at least once a day.

Furthermore, the fact that people spend an average of 69 minutes per day reading email can be said to be a strength unique to BtoB that BtoC does not have.

(Source: "Business Email Survey 2021" by the Japan Business Email Association　)



Benefits of sending email newsletters in BtoB
Email marketing in the B2B world involves sending emails to a list of potential customers, called a house list, in order to make contact with them and turn them into leads.

A major challenge in B2B marketing is how to increase customer touchpoints, but by utilizing email marketing, it is possible to efficiently create many customer touchpoints.



Advantage 1: Information can be distributed to many people at low cost
With the spread of the Internet, the ways of obtaining information on products and services have become more diverse.

Therefore, it is necessary to provide medium- to long-term support to potential customers who have needs in order to increase their desire to purchase.

Compared to sales visits or telemarketing by phone, email distribution allows you to disseminate information to a large number of customers at low cost .



Advantage 2: Easily verify the effectiveness
After sending an email, you can verify its effectiveness using features such as read confirmation and click counting .

By analyzing trends, such as what kind of information people are looking for, we can deliver information that more efficiently matches their needs.