Things to note when sending email newsletters

[subornaakter20]

When sending e-mail newsletters, be sure to comply with the "Specified Commercial Email Act" and the "Personal Information Protection Act." The Specified Commercial Email Act is a law aimed at regulating spam e-mails. Violation of the law is punishable by "imprisonment for up to one year or a fine of up to 1 million yen" or "penalties for the perpetrator, a fine of up to 30 million yen," so care must be taken.

To avoid violating the law, it is important interior designers email list to confirm the customer's intention (whether or not they have received the message) before sending the message. The Personal Information Protection Act is a law that sets out regulations for all companies and organizations that handle personal information regarding its handling. Violation of the law is punishable by "imprisonment for up to one year or a fine of up to 1 million yen" or "a fine of up to 500,000 yen." If personal information is leaked, not only will you be fined, but you will also lose social credibility with your customers and business partners. To prevent information leaks, you should have a thorough security system in place.




What is the Specified Commercial Email Act? Protect your personal information with opt-in
The Specified Commercial Email Act is a law that regulates spam emails sent to large numbers of people for commercial purposes. It is a law that you must be aware of when conducting email marketing, but do you fully understand it? Here are four points to note, including opt-out.
Alala Message






Email newsletter distribution process
The main steps in sending an email newsletter are planning, writing the content, sending it, and verifying its effectiveness. Let's take a look at the key points and things to keep in mind at each stage.



①Planning
In order to successfully plan an e-mail newsletter, it is important to first clarify the target. In particular, e-mail newsletters often have a wide readership, and the information you want to deliver varies depending on the reader's situation. Before sending, be sure to clearly organize "who," "when," and "why" you are sending the e-mail.

Next, select a theme and content that matches the state and needs of the target, and set a CTA (Call To Action) that encourages behavior in line with the theme. Specific examples of CTAs include requesting information materials, directing users to a service page, and applying for a trial.

Also, no matter how useful your content is, if you send it at the wrong time, your readers will not see it. If you suddenly send information about your services or products to people with whom you have a shallow relationship, they may unsubscribe from your email newsletter, so be careful.