Hot Staff Shinagawa

[subornaakter20]

Hot Staff Shinagawa Co., Ltd., which provides human resources services closely tied to the local community, sends out a weekly e-mail newsletter containing the latest recruitment information in addition to using SMS and LINE.




Hot Staff Shinagawa Co., Ltd.
[Use in conjunction with SMS and LINE depending on the content and recipient!] Hot Staff Co., Ltd. uses three types of messaging - SMS, LINE, and "Alara Message" - depending on the recipient high school senior mailing list and content, and sends out email newsletters once a week using "Alara Message."
Alala Message


Case 3: Center Gate Co., Ltd.
Center Gate Co., Ltd., which operates a real estate brokerage business dealing in office buildings and commercial properties, sends out an e-mail newsletter containing property information once a week tailored to the area where the customer is located. The number of inquiries from customers triggered by the newsletter has increased, and the effect of the newsletter has been felt.



Center Gate Co., Ltd.
[Taking into consideration the cost and labor involved, we decided to start with email marketing, which is easy to get started with!] Center Gate Co., Ltd. distributes email newsletters about once a week. The open rate is about 30%! About a month after starting full-scale operations, we received inquiries from the newsletter, and we can see the effectiveness of it.
Alala Message


summary
Lead nurturing is an important measure for companies to acquire potential customers, deepen relationships, and ultimately lead to sales. Cooperation between the marketing department, inside sales department, and sales department is essential, and efficient lead nurturing can be achieved by selecting an effective approach method. Implement lead nurturing effectively and connect it to customer acquisition.

In addition, Alara's " Alara Message " is an email distribution system that is ideal for those who are implementing nurturing for the first time . We often hear from our customers that "we want to introduce email distribution because the MA tool had many functions and we were not able to master them." The reason why the introduction of MA tools fails is that you do not know what kind of potential customers you have and you do not see a winning pattern for effective email distribution.

Therefore, when implementing nurturing for the first time, we recommend that you understand the situation of your potential customers using an email distribution system, find a winning pattern for effective email distribution, and then automate it using an MA tool.

" Alala Message ," which can be used from 9,500 yen per month, is equipped with the functions necessary for the first nurturing step, such as effect measurement, segment delivery, step emails, etc. Furthermore, it can be used at a lower cost than MA tools, so it is a recommended tool for those who are implementing nurturing for the first time.