The growing gap between technological development and human progress is thus becoming increasingly larger. During MarTech 2017 – the event about the latest tools and techniques for digital marketing, e-commerce, CRM and analytics – trendwatcher Sander Duivestein spoke about digital Darwinism: it is a matter of change or disappear.
It is therefore time to wake up. To face technology instead of shying away from it. Sanders' lesson: engage with technological progress, bite into it until you can make it your own. And certainly do not avoid it because you are afraid you do not understand it.
Get involved with technological advancements, stick with it until you can make it your own.
How is your company’s technological south korea whatsapp number adaptability? Are you, as a marketer, ready to handle today’s rapid changes? Can you keep up with technological developments, or is technology catching up with you?
Technological development in marketing
Technological developments – it is of course a broad and vague concept. However, due to the multitude of innovations, it is difficult to be more specific. In fact, it is no longer about one invention or one new tool, as was the case with the arrival of the radio, for example. Nowadays, it is no longer just one drop, but a whole stream of new technologies that can be combined for an extremely targeted and successful marketing approach.
Nevertheless, the speakers at MarTech dare to attempt to describe the innovations. For example, Sander points out the rapid developments in Facebook. Facebook has not even existed for 15 years, and yet in that short time we see a strong change in the way of communicating. Where it used to be mainly about sharing text messages, everyone's Facebook feed has now become a lot more visual. It started with photos, then you were flooded with videos and now Facebook is increasingly moving towards virtual reality and augmented reality . The experience on social media is becoming a lot more realistic. Nowadays you can really offer someone a glimpse into your world.
MarTech from text to VR
Another way technology is turning the world upside down is the increasing speed at which it is developing. Where it took the telephone 75 years to reach 50 million users, new technologies are able to reach that audience in a matter of days.