Keep your email copywriting as concise as possible

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You can set the stage by hitting a pain point, and then add one or two benefits to seal the deal.

Emails don’t have to go on forever — especially at the beginning. Get to the point as quickly as possible, include a call to action, and hit SEND.

If possible, you don't want your subscribers to scroll if they're reading your email on a desktop or laptop. Make it easy to read your emails.

4. Keep paragraphs short - include food and beverage email list one main idea in each paragraph.
Likewise, you want each paragraph to be short and to the point. Look at the portion of the letter above. Notice that only one paragraph is longer than one line.

Short paragraphs—even those that are just one sentence long—keep the reader moving. It's like creating a fast lane for your email copywriting.

5. Write your email marketing copy in the second person
Second person point of view means that you talk to your followers as if they are right. to you. Instead of saying he and she, you speak to the person directly.

The way we talk to you in this article.

Here's a great example to reinforce our point:

Write your email marketing copy in the second person

The letter focuses on . Not he or she.

6. Be as personal as possible with your readers
Let's be clear. There is such a thing as "too much information."

Your email subscribers don't need to hear about your two year old's potty training weaknesses .

Unless you're selling something to help your child use a potty, they don't need to hear about the dirt you found behind the toilet the last time you cleaned the bathroom—unless you're selling cleaning products.

See the theme?

Don't be shy about telling personal stories and sharing similar stories, but only if it relates to what you're selling, get deeply personal. If possible, share happy stories. Everyone likes a happy story.

7. Personalize your emails as much as possible
Email clients allow you to greatly personalize your emails. You can use your customers' names, their company names, and more.

Personalize your emails as much as possible.

With just a little code , you can send a mass email just like a personal email.

Just don't overdo it. Use the subscriber's name once or twice (for example, in the subject line and greeting) and the company name once or twice (for B2B marketing).

Beyond that, focus on the story you're telling, the product you're selling, or the incentive you're offering.

8. Make sure you follow through on the promises you make in your emails.
A great way to collect email addresses is to create a top bar on your site with Hello Bar. Encourage existing visitors to your site to sign up for email lists .

You'll probably want to use a lead magnet or some incentive to get people to sign up . But if you do, you'll have to follow through.

email copywriting hello bar

If you add Hello Bar to your site, you need to be prepared to send a coupon every month. Otherwise, you will break your promise and anger your subscribers.

9. Know your audience and give them what they want
A single mother working two jobs and with no savings in the bank wants something different than a married man of retirement age with $2 million in investments.

It's obvious, right? You need to know your audience if you want your email copywriting to resonate.

Use Hello Bar A/B Testing to discover what your target audience wants from your email marketing campaign. Test different lead magnets , offers, and calls to action.

You can also use other data you have collected from your audience. Surveys and research also work very well.

10. Choose your words carefully when copywriting emails
The choice of words matters.