There quite a few cons to using those lists that many uk b2b email database B2B sales teams aren't aware of, including: Every competitor has access to the same data The leads aren't necessarily a good fit for your company Databases aren't updated often, leading to outdated information The leads are cold, which are harder to convert Most charge flat fees, which means you pay even if none of the leads work for your business Plus, using this type of information just makes you look spammy.
No one wants to be the annoying company begging for customers — especially when the leads are chilly.
extended warranty meme I don't want to say lead lists never work. Some companies use them successfully. Good for them. Lead generation vs list purchasing Lead generation, unlike list purchasing, is all about uncovering companies that are interested in your brand or company. This can be done by offering a download guide, email newsletter, or course.