Hawthorne's second step in zero-step form

[subornaakter20]

Once someone clicks Yes, the form changes and asks for an email address as shown below.


Image courtesy of Hawthorne

Simple but brilliant, isn't it?

This is also a great example of a multi-step crypto email list form that brands use to break down a process into smaller steps.

2. Simplify subscription forms
Long or complicated opt-in forms discourage people from signing up and can hinder your email lead generation efforts. That’s why it’s important to use simple opt-in forms that can be filled out quickly and without unnecessary fuss.

The easier you make your lead capture forms to fill out, the more leads you're likely to attract.

Here are some tips for simplifying your email signup forms to increase the leads you capture:

Use only the necessary form fields and keep it as short as possible. This includes the prospect's name and email address or any other information that is relevant to achieving your marketing goals.
Keep your design minimalist, balance text and visuals, and pay special attention to your call to action (CTA).
If your form requires users to create an account, offer easy options for signing up, such as using social media or Google accounts.
Here's an example of a simple form used by Hello Bar to get people to create a free account. It only has three form fields and also allows you to sign up with Google to make the process easier.

Example of a simple Hello Bar form

Image via Hello Bar

Blue Bottle Coffee takes simplicity to a whole new level by using one form field to encourage people to sign up for their newsletter.

An example of a simple subscription form from Blue Bottle

Image via Blue Bottle Coffee

3. Create separate landing pages for different campaigns
One of the most common methods of generating email leads is to use lead magnets to drive traffic to your website and use forms to convert visitors into customers .

However, directing traffic to your home page will not be as effective as directing them to a landing page optimized for conversions. It is best to create a unique landing page for each lead magnet .

Whether you're running a giveaway, a contest, asking people to take a quiz, or something else, create an optimized landing page for each one.

Here are some tips for creating high-converting landing pages for email lead generation:

Keep your design simple, use minimal text, and focus on your call to action.
Write a clear, concise, and compelling headline that introduces your offer.
Use compelling copy to convince people to click the call to action button and fill out the form on your landing page.
Use strong action words in your call to action to motivate people to take action.
Use contrasting colors, large font sizes, and other ways to make your call to action stand out on the page.
Use visuals to highlight your offer. For example, if you're offering an ebook in exchange for email leads, include an image of the book's cover.
Provide social proof by adding customer reviews, ratings, and recommendations.
A/B test different elements to find out what works best for your target audience.
For example, Influencer Marketing Hub has separate landing pages for each course, ebook, or resource offered on its website.

Let's take a look at TikTok's course landing page, which covers everything from course modules to instructor qualifications to convey the value it provides to users.

What we found most interesting was that instead of saying it was a free course, they used the term "100% off" to improve the perceived value of the course.

HubSpot Landing Page Example

Image via Influencer Marketing Hub

By creating landing pages like these for each lead magnet, he creates dedicated lead generation funnels that generate email leads on autopilot.

4. A/B test your forms and landing pages
Next on our list of email lead generation best practices is A/B testing.

A/B testing involves using two variations of a form or landing page, with one variation. You can test two different CTAs , headlines, offers, or any other key element to see which one performs better.

You show one version to half of your site visitors and another to the rest. The version that captures more email leads wins, and you save the variable used in it and test other elements in future experiments.

If you use a good popup builder like Hello Bar, you will get built-in A/B testing functionality. With Hello Bar, you can easily create different versions of your form and test them.