Use a great call to action button

[subornaakter20]

You can also use a photo of the product, a picture of a customer next to their review, or any other image that you think fits well with your brand.

The CTA closes the deal. If it’s not compelling, your prospects will leave without bothering to sign up.

A great call to action is effective and value-focused. Many marketers have found success using positive statements like the one above: “Give me my checklist!” This is written in the prospect’s voice, almost as if you are putting the words in his or her mouth.

A/B test several different calls to action cpa email list to find out what works best with your audience. Every business is unique, so you need to cater to your target customers.

12. Don't use the word "Submit" in your call to action
We hate the word "submit".

First, it has negative connotations. You agree to take a drug test at work. You agree to get a vaccine at the doctor's office. You agree to your great-aunt's overbearing presence at the Thanksgiving dinner table.

Plus, it delegates work. It tells your visitor that he or she must do something to receive your lead magnet and emails. If there’s one thing most of us want to avoid, it’s more mind-numbing work.

And finally, this is boring. Enough talking.

There are thousands of words that can be used instead of the word "send", so try using them.

13. Apply Conversion-Driven Design (CCD) principles to your forms
CCD refers to the process of designing a user experience that leads the user to a desired action — conversion. Luckily, Hello Bar is already set up for CCD, so you don’t have to put in much effort.

Start with a strong shape. A square or rounded rectangle can work very well because it focuses visitors' attention on the content inside it. Make sure you use plenty of contrast, especially in the button and CTA text, and that you use a unique color for your CTA.

Arrows and guiding lines can also help with CCD. You want to tell visitors where to look. Finally, include attractive images. If they include people — or cute baby animals — you’ll be good to go.

14. Create urgency
Urgency is one of the most important principles of conversion. You want your audience to feel compelled to fill out your lead capture form immediately, rather than putting it off.

You can do this by including a deadline for signups. For example, you may have created a special lead magnet, but it won't be available forever. We've tweaked Neil's lead capture form below to add a little urgency.

Create urgency

I changed up Neil's lead capture form a bit to add a bit of urgency.

15. Constantly A/B test your lead capture forms
I've mentioned A/B testing a few times in this article, but it deserves its own section because it's essential to maximizing the effectiveness of your conversion rate .

In an A/B test, you present two variations of the same lead capture form to half of your audience each. By changing just one variable between them, you’ll know exactly which CTA, headline, image, or body copy performed best.

Once you’ve run one A/B test, run another. Hello Bar makes it easy to set up an A/B test between two variations, and you’ll be notified of the “winner” once the test reaches statistical significance. It couldn’t be simpler.

16. Make sure your privacy policy link is visible when people fill out your lead capture form.
People really do care about their privacy. Data breaches and unauthorized emails have consumers on edge — and for good reason.

Add a link to your privacy policy on or near your lead capture page. Make it visible, for example by changing the font color to one that is not found elsewhere on the page. Visitors will appreciate your transparency.