The HTML section of the SEO periodic table goes into more detail on individual areas of the HTML structure. This is where SEO basics are located, such as alt text of images, title tags and descriptions in meta information, headings and structured data. We also find the Cumulative Layout Shift here, which has gained relevance in 2021 due to the Core Web Vitals . The Core Web Vitals include the three metrics: Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS).
EAT – Building Image
EAT – This abbreviation stands for Expertise, Authority and Trust . One of the central elements, not just for individual industries. Every site that wants to build a good ranking must convey to the search engine and users that it is a reliable source .
Left
Links are one of the off-page factors and here too there are three central aspects. We have to pay attention to the link quality by trying to get links from trustworthy sites . The choice of anchor text is also crucial and pakistan mobile numbers list of course the quantity. The more good links are created, the better. But here the rule is: quality over quantity!
User
We have no direct influence on user behavior, but we can identify weak points and thus ensure a better user experience. User experience is the first element in this column. In addition, user intent should be met and local search queries should be answered for local users. The user's country of origin must always be taken into account. Finally, there is engagement . Users should stay on the page for as long as possible and interact with the page. The goal is to have the lowest possible bounce rate .
toxin
Toxins include topics such as those that have a negative influence. Here we find the following topics:
cloaking
Schemes (spam blogs, link buying)
Bad Content
Malicious behavior (malware, phishing, etc.)
stuffing
hiding
Piracy (using stolen content)
Intrusiveness (ad-heavy content, intrusive interstitials, etc.)
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