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It's easier than you think. Add Hello Bar to your set of lead generation tools that let you invite your website visitors to subscribe to your newsletter. .

In your Hello Bar Dashboard, you can select the email collection target to customize the top bar, slider, modal, or any other type of overlay. Once you have it live, you can collect email addresses from anyone who visits your site .

Formulas for a catchy email subject attorney email list line
Formulas for a catchy email subject line

We 're going to give you over 50 catchy email subject lines , but first, we want to talk about formulas and why they work.

You might think that a template approach to copywriting would be bad. After all, there is no such thing as unique and different catchy email subject lines get more responses ?

The answer is yes. However, the Formulas for Writing Catchy Subject Lines can help inspire you. By filling in the blanks, like So describe below, you can be as unusual, funny, surprising or insightful as you want. .

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Categories you will need to fill out
Our formulas for catchy email subject lines include one or more categories that you will need to fill out to meet your specific goals. It’s like a mathematical formula. You plug in numbers for A, B, and C to balance both sides of the equation.

Let's go over these categories so you know how to approach them properly. We'll use the topic of weight loss as an example to keep you on track.

Positive result
When you think about positive results in the weight loss industry, you think about pounds lost and muscle gained, right? You are looking for an idea that you can share with your audience that will give them light at the end of the tunnel.

For example, an email subject might be: "How John Lost 300 Pounds in Three Years."

This is a positive outcome. You are not giving away the whole story - you are offering an outcome to generate curiosity and desire.

Negative result
A negative outcome is the complete opposite. Here, you choose pain points to help your readers better understand why a negative outcome might occur, or to help them prevent it from happening.

The topic of your negative outcome might be: “Why John tried to lose weight for 10 years and it didn’t work.”

This phrase - "And nothing happened" - is your negative result. People want to know why.

General theme
Your overall theme is like a category heading for your blog. In weight loss, this could be diet, exercise, motivation, or calorie counting. The overall theme could also be the main topic related to your business: weight loss.

A general message topic might look like this: “Weight Loss: What You’re Doing Wrong.”

You've clearly stated the topic in the subject line so people know what to expect.

Controversial topic
We all love arguments, don't we? They keep us up at night and make us think about things more carefully.

A subject line for a controversial topic might read: "IIFYM doesn't work"

This is controversial because many people take the “if it fits your macros” approach to weight loss. You are taking a controversial stance and saying that it doesn’t actually work. Just be prepared to back up your controversial opinion.

Target market
When hook subject line formulas ask about your target market, they're looking for the people most likely to buy your products. You call them by name.

Continuing with my theme, a subject line for a target market might read: “Fad dieters: Here's what you're doing wrong.”

You are reaching out to a specific segment of your target audience, people who might be interested in buying your products. This helps you communicate directly with the reader, as if you could read his or her mind.

A common objection
Where there is a goal or a pain point, there are always objections.

For example, when it comes to losing weight, a common objection is that people don't want to feel deprived. Dieting is not only a physical phenomenon, but also a psychological one.

So, your subject line for a common objection might look like this: "Tired of feeling left out? Here's how to fix it."