Provide the visitor with limited options

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Have you ever felt so overwhelmed by a decision that you can't make any choice at all? This is a common problem that leads to a kind of paralysis. Because you can't decide on one thing, you decide on nothing.

This is not the answer you want to get out of the game. The intent of the popup is to inspire. Instead, you want your visitors to take action immediately.

Ideally, your pop up should include only one offer and a call to action. Explain the incentive, then tell visitors what to do with it.

Never include more than two or three possible sentences. Even that may be too much, especially if you don't know your target audience very well.

Remember that a pop-up is not like a buy weight loss leads static page on a website. The visitor may not be able to return to it.

What if your prospects want all three offers you give them? They will have to choose only one, at which point they will feel cheated. Plus, you are losing potential sales or leads.

It’s better to use a pipeline approach. After your prospect converts on one offer, present them with another. Give people the opportunity to make only one decision at a time. This strategy can greatly improve the performance of exit-intent warning pop-ups.

11. Use authority credentials in subscription pop-ups
Do you have a title, certification, license, or other impressive credentials that make you an authority in your field? If so, mention it when you use the opt-in pop-up.

For example, let's say you have a doctorate. Be sure to use the prefix Dr. before your name. This suggests that you have more authority than someone without such a title.

Maybe you have a professional qualification that will impress your audience. Mention that, too. If you offer a service that you are certified for, let your audience know.

Other credentials can also help boost your credibility. Maybe you've been listed as one of the best in your industry or sold more widgets than any other company. Be sure to let people know.

12. Use impressive numbers
Numbers are extremely persuasive because they are concrete and can be proven. Big numbers impress your target audience.

Let's say, for example, that you have 25,000 subscribers on your email list. That's pretty impressive, right?

To increase conversions , include a call to action like this in the exit popup:

"Join 25,000 other subscribers and get instant access to our weekly newsletters."

"Over 12,000 travelers have booked Business Class flights taking advantage of our amazing offers."

Of course, you'll want to adjust it to suit your offer and incentive, but you get the idea.

13. Use arrows and animation to direct visitors' attention
Photographers use a concept known as "leading lines" to subtly convey the essence of an image to viewers. A leading line can be as simple as a road or train tracks, or as complex as crossing telephone lines.

In marketing, leading lines show website visitors where they should look on a page.

An arrow can work very well. For example, your call to action could look like this: