The importance of videos in the new marketing strategy

[subornaakter20]

On December 12th at 9pm the network explodes, reaching a peak of almost 200,000 mentions, becoming a gigantic trending topic . Hordes of excited fans are taken by surprise by this unexpected release.

Beyoncé didn't need expensive publicity in mass media and to generate expectations for her new album. Her fans did it for her. Which tells us that in order to apply content marketing, your audience is relevant and you need to be in sync with their tastes and demands.

After the first day and during the first week, the physical therapist email list consolidation ramp leaves the news at about 1400 Tweets per hour. Excellent numbers for a risky strategy.



LESSON #3: A picture “sells” more than a thousand words

It is no news that audiovisual content has become one of the big stars of Content Marketing .

[Tweet “A picture “sells” more than a thousand words”]

Ever faster connections, the growing use of high definition technology and the essential Wi-Fi in all the places we are, turn every mobile device into a potential television set. And that is where YouTube has grown in less than a decade.


As Beyoncé and her team have learned, her latest album takes each of the songs and turns them all into a music video, the material with the most viral power (second only to photos) on the main social networks .

Let's remember that the music genre is the predominant one on YouTube and the one with the most views.

But the singer doesn't just rely on the overwhelming power of music videos, she also uses the interview genre to tell the story behind each of her compositions, a classic material that is always welcomed by fans .

In the following video (aptly titled “Honesty”), we see an excellent example of how to generate empathy.



Source: YouTube


Instagram is making a name for itself among the most popular social networks:
It is also no surprise that Instagram is currently among the top most popular social networks (130 million users). Its growing power is reflected not only in the 58 photos uploaded per second, but also in the fact that the world's leading brands already have their own accounts.

From this lesson we can conclude one thing: in order to apply quality content marketing directly to the target, you have to be present on social networks, of course, after doing a prior market study to see if it is worth being there.