Variations for Storytelling

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Institutional Storytelling
If your goal is to summarize your company's history , a video may be the most appropriate option. For example, as part of the launch campaign for the new version of Doppler , a video was made promoting the Email Marketing tool from the employees' own stories, who tell the origins of the company, their work style and the best features that the application has.



Everyday Storytelling
This variant aims to share good wishes and keep merchant cash advance email marketing your brand positioned in the minds of your clients and prospects. There are many ways to achieve this, for example, you can publish a series of photographs of your team sharing with the community the joy of a special date, as Doppler did for the Holidays.



Promotional Storytelling
Another option is to run a campaign that features your product or service and your customers . For example, the Spanish beverage company KAS used the character of Marcos, who had a list of 30 things he would like to do before he dies.

One by one, his wishes are fulfilled while he enjoys a delicious KAS with his friends. In this case, empathy and engagement with the public is achieved through the story of Marcos (a typical consumer of the brand) who links values ​​such as friendship without leaving aside the company's product.


For storytelling to work, your online marketing action doesn't need to be a fireworks display of resources. Look for specific stories and allow yourself to approach a story with several points of view to vary and create a new one every time you need to change or add a message.



Now you know the full potential of a Storytelling strategy. The key is to call for action by showing actions or emotions within the stories and inviting your audience to interact with the brand and feel part of it. It's time to put these tips into practice to share your story. Go ahead!