Channel on Social Media

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Provides Experiences
Don't stick to the formats and platforms you know, look for other options that may be more effective in surprising your users.

[Tweet “Be innovative, dare to use new formats that impact your audience and make them feel different.”]

This impact will also bring you reach, as your users will want to share the experience they had through your brand.

Branded content actions are generally medical insurance leads email list associated with social networks because they are the most “relaxed” channel that we share with our users.

It is natural to use social media to disconnect from our routine and find content that entertains, amuses or inspires us.

Use your profiles to further popularize your branded content and make it easier for your followers to share it with their acquaintances.

Branded Content Books
branded content

Below we share some texts that could help you in the exciting journey of creating branded content .

Branded Entertainment . Joaquin de Aguilera and Miguel Baños
If you want to opt for entertainment as a vehicle to connect through branded content , this is the text you need.

The authors propose “the transmission of their brand messages, applying knowledge from the entertainment industry to the creation of their own content, at the service of the brand's values, capable of awakening desires and emotions on their own.”

Best of Branded Content Marketing 2015: Global Edition . BOBCM
Branded ContentThis compilation developed by the BOBCM (Best of Branded Content Marketing ) organization will inspire you with 25 success stories from around the world.

These branded content examples are for companies of all sizes and projects with different types of budgets.

Smart News: How to write branded content that gets found in search and shared on social media . Sally Falkow
Branded Content

Although this text is focused on how to apply branded content to news writing, we find the approach it uses to integrate the Internet and social media into the process interesting.

The author highlights the use that the public makes of search engines and social networks to find the information and news they need. A must in the digital age.

Bonus: Branded Content Example
There are many examples of branded content used by large companies such as Red Bull, Coca Cola or Kit Kat.

They all have in common that they were strategies designed to awaken feelings in users, providing experiences and impact.

In this article we leave you a recent example of the fashion brand H&M for the upcoming Christmas season.

There are several things to highlight about this video: the first is the presence of a super-famous director (Wes Anderson) and actor (Adrien Brody).

The second thing I would say is the way they tell the story without making it obvious that it is an H&M piece. In fact, it is not until the end of the video that you see the brand's logo.

The third, of course, is the emotionality with which they know how to take advantage of what is, for many, the most beautiful season of the year and create a connection.