What to Measure in Each Social Network? Social Media Marketing Table

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Contents
1 What to Measure in Each Social Network
1.1
1.2 Conclusion
To achieve favorable results in relation to your e-commerce and your Content Marketing strategy, it is essential to have a good social media strategy . Making the most of the resources offered by social networks gives you the basis you need to propel yourself to the top. But for that you need to know what to measure on marketing list of rv owners each social network.

Before we tell you what Social Networks are, let's see



As you can see, there are different networks and platforms where you can see variables measured in different ways . That is, factors such as branding, engagement and customer loyalty are measured based on different processes in social networks or blogs.

In the following table, prepared by Vilma Nuñez, you will see which metrics you should use to measure each of the factors we mentioned above.

[Tweet “On Social Media, the offer is varied and you should choose based on what you need”]

What to measure in each social network

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What to Measure in Each Social Network
In the table we shared above, you can see the factors that, according to Nuñez, should be measured in social networks: Facebook, Twitter, Instagram and blogs . Four varied platforms, with similarities and differences. With a predominance of words in some, of images in others. In other words, different advantages and disadvantages to take into account considering what we need to spread.

So if you want, for example, to measure the level of notoriety you have achieved on Facebook, you must calculate the “number of new followers” ​​or “the number of times your posts have been shared,” while on Twitter RTs are considered, assigning importance to the reiteration of your content by users.

[Tweet “In Social Media, the number of new followers always matters”]

In all cases, the number of comments, visits and questions received is important . The number of publications, whether tweets, images or posts, is also measured on all four platforms. The number of clicks made is a measurement that the aforementioned social networks have in common.

It may seem complicated to measure your efforts on social networks, but don't worry, there are tools like Google Analytics that can help you.

Conclusion
With this table in hand, you can analyze what you need to measure on each social network and identify what you need for your business.

Typically, a combined strategy involving engagement across multiple social networks is best to facilitate engagement and promote content.