Sales and Marketing don’t work together

[nishat@264]

Even though it may seem easier to stick with the old CMS at first glance, HubSpot as a CMS offers numerous advantages:


Smart Content
This allows you to provide each visitor to your website with a unique and individual experience. Smart Content allows each visitor to see different content. The settings are based on countries, devices, lead lifecycle stage, lists, etc.

Speed
​​Both Google and users want fast web pages. The attention span of a person on the Internet is around 8 seconds. If loading your web page takes more than half of that time, you've already lost. Good web pages load in 2 to 3 seconds and HubSpot can do that.

Better tracking
Some data and analyses are only available once ivory coast whatsapp data your website is hosted on HubSpot. Blog analysis in particular offers valuable insights here.

World-class service
HubSpot offers very good customer service with fast response times and competent support in the customer care center.

Tip :
Switching from your current CMS to HubSpot's CMS can be done quite quickly. It is possible to copy your entire existing website to HubSpot - this saves you the cost of a completely new website. However, it is still a good idea to take a close look at your website and optimize it for HubSpot.
The interaction between marketing and sales is essential for growth and performance improvements. For this reason, sales should be involved in HubSpot use as early as possible - ideally during the establishment of the buyer persona profiles.

Marketing has the task of preparing leads as well as possible to make the work easier for sales. In return, sales supports the marketing team with valuable feedback that can then be incorporated directly into the content strategy.

8. Error: No activity outside the website
Inbound marketing includes more channels than just your website! Bring content and downloads to where your target group is. Work with your sales team to think about where your buyer personas are and use, for example:


collaboration with influencers

Targeted social media groups

events and meetings from your industry

guest blog posts on similar websites

Paid Ads.