Share real-life examples of how your fintech solution has benefited clients via case studies and testimonials. While we’re not a fintech company, having a collection oftestimonials and user reviews on our website has boosted our lead generation efforts at Growform.
6. Leverage Referrals and Affiliate Marketing
If you’re using referrals and affiliate marketing to expand your reach and attract qualified leads, you’re in luck. These strategies tap into the power of word-of-mouth marketing by rewarding existing customers or partners for bringing in new clients.
For instance, Wise (formerly TransferWise) offers a referral program find your mobile numbers list where users can invite friends and earn up to £75. They also waive fees on up to £500 of the friends’ first transfer, making it a win-win for both parties.
Revolut also uses affiliate marketing to collaborate with finance bloggers and influencers who help drive new signups through referral links. These affiliates promote their services and earn a commission for every lead or customer they refer.
You can automate your referral program and track its success rates using tools like:
ReferralCandy: Automates referral programs, tracking customer referrals and rewards.
Post Affiliate Pro: Provides detailed analytics to monitor leads, conversions, and affiliate commissions.
Referrals not only drive user acquisition but also build trust, as people are more likely to join a platform recommended by someone they know.