2. Long live voice search!
Along with the growth of mobile, voice search is also growing rapidly. We speak more when we search for something. As voice assistants (like Google Home ) become increasingly popular, this growth is sure to continue in 2018. More than 20 percent (!) of Google's mobile searches are already done via voice search and Comscore predicts that 50% of all searches will be done via voice search by 2020 .
According to the National Center for Voice and Speech in the US, people speak an average of 150 words per minute and type 40 per minute. An average search query via voice indonesia mobile number list search is therefore much longer. Many 'What?', 'How?' and 'Where?' questions are asked.
Source: Moz.com
With the Cloud Speech API, among other things, speech technology will quickly be integrated into many different apps and websites.
Voice search figures
Source: Moz.com
Opportunities for advertisers
For advertisers, there are huge opportunities in the field of voice search. Companies like Google and Amazon want to enter a new phase with their home assistants, where they have the ambition to build an ultimate mobile assistant that can help you with everything.
Because Google can accept orders directly via Google Home, for example, this could also further increase the possibilities for advertisers. The business models of Google and Amazon are increasingly touching each other, since Google could also transform itself more into an umbrella platform.
With the growth of mobile internet, we have already seen how quickly a new revolution can unfold. For marketers, it is therefore of great importance to experiment with voice search now, so that you can profit from the new opportunities in time.
3. Platforms further expand their strong positions
On the internet, the parties that earn money from the distribution of clicks, leads or sales almost always walk away with the big money. Amazon now books more than 50 percent of its turnover via third-party sellers . Traditional retailers also have a great opportunity to profit from online growth in this way, for which they do pay the price of dependency.
With ' Discounts provided by Amazon ', Amazon even offers discounts on products from third-party sellers. Not all retailers will always be happy with that, but as long as billions of euros flow through the platform, they can hardly ignore Amazon.