Miller Innovates in Beer Advertising

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Contents
Video content allows the use of a wide variety of resources, which makes it easier to be creative and original. The increasingly recurrent need to differentiate your brand from others finds the appropriate tools in audiovisual production. Today we show you how to advertise beer.

There are certain products, such as beer, for which advertising tends to be repetitive and stereotyped. Young people drinking, attending a party, talking to girls. We have seen it time and again, with simple tweaks that do not cover up the lack of ideas.

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However, Miller seems determined to hotmail email list break away from these tired models and propose advertisements that are truly thought out and carefully crafted. With its campaign based on what happens inside a winery, it shows us that something different can be done and how to advertise beer.


The productions show a wine cellar where all kinds of people come in (this space was chosen precisely with the argument that everyone goes there at some point): frustrated singers, twin brothers, a girl looking for a last-minute gift, two living statues, among others. The main character is Fred, the bilingual owner of the wine cellar who, with his kindness, adapts and gets involved in the story of each client .


Miller thought about his target audience before creating these messages. In relation to this, two essential aspects can be highlighted to understand the success of beer advertising.



First of all, they directed their efforts to a young audience , the so-called Millennials. From this point on, although they are targeting young people, they decided not to limit themselves to just one type of consumer. This is why Miller beer is suitable for any type of person who enters the winery.

Secondly, and no less important, considering the target audience, it was decided to develop the messages in both English and Spanish . This was done with a young, but Spanish-speaking audience in mind, which also consumes the product.