Evergreen Content Examples

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Now, so that you have a clear idea of ​​what Evergreen content is and begin to integrate it into your Digital Marketing strategy, we will look at some examples. Let's get started!

The first example is this article that you are finishing reading.

Every day, marketers are starting to work in healthcare email list Content Marketing, so this article is useful to you right now, and it will be useful to another marketer in a few months.

Another example is this article on what is digital marketing? that we wrote some time ago.

In it we give all the keys to understand what Digital Marketing is about and what communication tools it consists of.

In a few months, this article will still be relevant because the concepts do not change, they only adapt to the new context.

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Evergreen Content is also this article from the 40 de Fiebre blog on “SEO Checklist: How to keep your page under control.”

Years will pass and this article will continue to be relevant , because SEO will not die for a long time, but it will adapt to new contexts and algorithms.

That is why we must constantly review and update the information.

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A clear example of content that is NOT Evergreen is this one published by our friends at Merca20, on “Retail trends for 2017”.

This article, six months into 2017, is no longer relevant. It will probably generate a lot of traffic at the end of 2016 and beginning of 2017, but then it will have to go to the Google graveyard.

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Conclusion
Evergreen content is important for your Content Marketing strategy.

Obviously, the ideal is to have a combination of viral content that goes with the trends of the moment and Evergreen content in your strategy .

As always, it is important that you dedicate time, resources and money to developing high-quality content that adds value to your brand.

What other evergreen content ideas can you think of? Do you need help with your blog? Consult with one of our advisors and stop wasting time on a strategy that isn't working for you.