Your landing page design doesn't relate to your brand identity

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Both the message and the design must be related to your brand identity. You cannot forget this, because if users visit your website after browsing your Landing Page and see inconsistencies in the content and style, they may feel distrustful of you.

It is necessary that the design of your Landing Page reinforces the Inbound Marketing strategy that you have developed, but you must also keep in mind that the color palette, logo, typography, among other graphic elements, must be exactly the same as those you use on your site.

It is recommended that your brand's Creative gambling email list Director or designer be the creators of the graphic part of your Landing Page.

[Tweet “It is recommended that your brand’s Creative Director or designer be the creators of the graphic part of your #LandingPage”]

Mistake #10: There are external links on your landing page
Finally, this is one of the typical mistakes when creating your Landing Page, and the only thing you can achieve with this is that your audience will quickly leave without turning back.

A landing page is a page designed exclusively to offer a specific service or product. Therefore, there should not be any external link that invites the user to take any other route, other than clicking on the call to action or filling out the form.

[Tweet “A #LandingPage is a page designed exclusively to offer a specific service or product”]

Your goal is to convert users into leads and then potential customers, not to navigate through your landing page to the home page of your website.

The idea is that visitors interact with your landing page without other distractions that may confuse or disorient them.

We recommend that if you have several content offers, you try to create only one landing page per campaign. This way, you will avoid making these mistakes when creating your landing page.

Be brief and precise with your message, your goal is to convert leads into customers with your Landing Page!