Anatomy of a Perfect Landing Page

[subornaakter20]

Therefore, for each of the stages you must have a different form, for example, in the recognition stage, when the prospect is defining what his problem is, you cannot ask him for too much information, he does not know you well enough yet.

[Tweet “For each stage of the Buyer's Journey you must have a different form #InboundMarketing”]

But if the prospect is already in the decision stage, you can even ask for their number and they won't feel offended or that you are invading their privacy, because you have been accompanying them for a large part of their journey and they already feel confident in you.

Use an image or video
Not just any image, it should be a relevant gmx email list image or video that relates to the landing page offer. In the case of video, it should be short, clear and concise. Visual support can communicate the offer much faster to a visitor than reading about the offer.

Integrate buttons to share on social networks
Adding social sharing icons allows your visitor to spread the word about the offer to their friends . Rest assured, if this person finds the content relevant and useful, chances are there is someone in their social network who might also be interested in the offer.

A “perfect” Landing Page is one that meets its main objective: converting visitors into Leads , that is, capturing a person’s information to learn more about them and determine if they are a potential customer and guide them along the way until they complete the purchase.

[Tweet “A “perfect” landing page is one that meets its main objective: converting visitors into leads”]

At the beginning you should make several versions of a landing page so you can see which one is the most effective. But what does a perfect landing page look like? Here is an example: