Amazon Advertising – Costs, Bidding Strategies

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When you create a Sponsored Products campaign, you can choose from three bidding options.

FIXED BIDS
This is a basic fixed rate strategy.

Manually setting rates provides greater certainty of unit costs for a given action , but it may affect sales results.

DYNAMIC BIDS – DOWN ONLY
If you choose this strategy, Amazon will lower bids in real time for clicks that are less likely to convert to sales. For example, due to less relevant queries, ad placement, or a mismatch between product category and search phrase.

DYNAMIC BIDS – UP AND DOWN
In this case, the advertising system will raise bids in real time for clicks that are more likely philippines rcs data to convert and lower them for those that are less likely to convert .

The CPC bid can be increased by up to 100% for ads placed in search results, or up to 50% for other placements. It can also be reduced by up to 100% for all ads, depending on the chance of conversion.

Choosing this option – with proper optimization of the entire campaign – can bring the greatest results in the form of conversions .

In addition to the strategies themselves, you also have the option to increase your bids separately depending on where your ads appear.