Advertising on Facebook and LinkedIn – use the landing page
In the first step, construct a landing page – a target page on which you need to place one thing – attractive content:
article,
video,
instructions.
It can also be a landing page that allows you to download a lead magnet (I also highly recommend the episode about lead magnets ).
I'll leave the idea of what you'll show up to you. But the most important thing you need to do is make sure that this landing page isn't available anywhere else except your LinkedIn ad campaign.
You must exclude it from search engine indexing and disable it from its own home page – morocco rcs data it cannot be a bookmark or subpage.
The goal is very simple. There must be no way to get to this landing page in any other way than through a specific advertising campaign that you prepare.
And why all this fuss?
For a very simple reason. On the landing page prepared in this way we upload two codes:
1) The aforementioned LinkedIn Insight Tag
2) Facebook Pixel
Both are responsible for the same thing. That is, they identify people who will scroll through a given website (in this case, your landing page) under one simple criterion. They check whether a given person has an account on the portal to which a given code belongs.
What do I mean by that?
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