Furthermore, Facebook , LinkedIn and Twitter also take up the meta description once the page is shared on their social networks. Therefore, in the absence of meta tags, usually a fragment of the initial text is shown, with the risk that the latter will not be able to convince the user to visit the page.
Search engines, by their own admission, do not assign any direct SEO benefit, that is, they do not consider the meta description as a ranking factor. This is because the MD was regularly subject to keyword stuffing.
For Google, in fact, this meta tag must be used purely for informational purposes: it is necessary to provide a general idea on the topic discussed, as if it were a presentation, to convince the user that the page corresponds exactly to what he is looking for.
Best practices for writing a Google friendly meta description
Google uses several “sources” to determine the appropriate snippet, including the information contained in the meta description or, alternatively, that present on the page. Let's see, below, what are the elements necessary to write a meta description that is Google friendly.