Advertising on YouTube – available formats

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YouTube ad formats – and there’s quite a selection to choose from – differ from each other. Not only in the final form in which they’re displayed to users, but also in the campaign’s purpose, their subtypes, and finally the networks (YouTube and Google’s video partner sites and apps) on which they’re broadcast. Let’s go through them together!





YouTube Ad Formats – Let’s Take a Look:

In the article you will read about:

Skippable In-Stream Ads
In-Stream Ads Cannot Be Skipped
Out Stream
Discovery
Bumper
Skippable In-Stream Ads
Skippable in-stream ads appear before, during, and after videos.

After 5 seconds of being displayed, the viewer can click a button that allows malaysia rcs data them to skip such content. However, if you interest them enough, there is a good chance that they will devote their attention to reading your message.

Each view of a skippable in-stream ad is only counted once a viewer has watched it for 30 seconds (or in its entirety if it is shorter) or has interacted with it, e.g. by clicking on an element of it.

I recommend using this typical reach format when you are just introducing your product or service to the market and you want potential customers to learn about the existence of your brand or when your goal is to build reach.

If you encourage the viewer to watch the rest of the ad in the first 5 seconds, great – the probability that they will decide to buy increases. If not, you lose nothing, because you will not pay anything and the budget goes back to the pool. And more people who see the ad learn about your company.



In-Stream Ads Cannot Be Skipped
The non-skippable in-stream ad is a similar format to the previous one. It is also displayed before, during or after the video. However, as the name suggests, the viewer must watch it from start to finish.

This way, you can be sure that your maximum 15-second video material will not go unnoticed. It is therefore worth focusing on a clear but non-standard message to make it even more memorable.

I use this format most often for campaigns for which I have a precisely defined budget and need to achieve a specific number of views.

They are billed on a CPM basis (i.e. for every 1,000 views). So I can quickly calculate to what extent I will be able to achieve my goal. I also know then whether I need to support my promotional activities with other channels.