Importantly, it should not be limited solely to product display or sales

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E-commerce and fashion – promotion on Facebook and Instagram
The natural environment for the presence of clothing brands is social media. Facebook, Instagram, Pinterest (more on that in a moment) – these are some of the most important channels for the presence of brands in the fashion industry.



Yes, communication is supposed to support established business goals and at the end of the day, sales are part of it. However, answer the question – do we really spend time on social media only to shop?

3_How to promote an online women's clothing store. Everything you need to know



Current communication in the clothing industry is not just about promotions and sales posts
Our experience working with clients – not only in Poland, but also in 30 foreign markets hong kong rcs data – clearly shows that in the fashion industry, Instagram is becoming more important (or at least as important) as Facebook.

It is on Instagram that recipients follow not only brands or stores, but also look for inspiration, watch celebrities or models' profiles. On Facebook, we do not observe such interest and engagement.

While we are not directly responsible for communication, we always recommend systematically developing your profile.

Cyclic guide or inspirational posts, stories showing behind the scenes of the life of a company or store, videos or live broadcasts - all based on the content plan and brand communication will not only build brand awareness or recognition, but also... create a great remarketing group . Thanks to this, you can be sure that with your ads you will reach active and interested people who will be easier to persuade to buy.

Additionally, Instagram has “liked” e-commerce and started supporting it, so why not use it?

Product labels, the ability to add links to a store or website (without having to exceed the magic limit of 10,000 followers) – all this combined with the fact that advertising on Instagram can bring really great sales results.