These are tools that make various windows appear on our website:

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"Leave your phone number, we'll call you back within x seconds",
how many people bought the product you are viewing,
discount codes that appear when someone has visited a specific page and wants to leave it.
To this I would add tools for collecting feedback on whether we like something and tools for limited offers.

People may have different opinions about this type of windows and I admit that I don't trust them very much.

However, it is important to remember that we are not perfect representatives of germany rcs data our target group. It is worth testing these tools because in the case of a large number

e-commerce allows you to increase conversions.

It may turn out that they will be helpful in our case as well.

SUMMARY
What tools should every company have installed on their website? My list:

Google Analytics and the new version, Google Analytics 4, with goals and events installed to measure what happens to users;
Tracking pixels of Facebook, Google and other tools we use such as LinkedIn, Pinterest, TikTok;
Cux.io or Hotjar , used to analyze traffic at a slightly higher level, for example to detect website errors or strange user behavior;
Tools for conducting simple A/B tests without the need to involve programmers or designers, for example Google Optimize ;
Marketing automation tools that allow you to evaluate user behavior and personalize the offer and other content they receive – for example, I use User.com and Sales Manago
For other types of businesses, especially in the context of e-commerce, tools that allow you to launch all kinds of pop-ups with additional offers, user reviews, and other solutions that help increase conversions, from one simple panel, such as NotiPack .