Importance of these metrics in social networks

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Why is it so important to measure reach or impressions? This is the question that many people ask themselves.

One of the main objectives of using platforms like these is to create an audience or a community around a person, a brand or a company.

In this sense, the scope will provide a clear perspective of the results obtained and whether the strategies are yielding positive results.

In short, they will allow you to understand data about the engagement generated by people who follow or discover the account and also the number of eyes that have been impacted by the publications.

Impressions also make it easier to understand the influence generated by the brand on social networks .

For example, a post published on Instagram with many impressions is a clear sign that it was accepted by users and resonated with the audience.

Differences between both with examples
As we know that you may not be entirely clear on these concepts yet, we benin telegram screening will differentiate them using practical examples on social networks that you can more easily "land" in your head.

Facebook and Instagram
Imagine that within your company account on Instagram or Facebook fan page you have made a post addressed to the 1,000 followers you have.

If 200 of them see the post twice, that means you've gotten 400 impressions, right? The number of times the post is shown, multiplied by the number of unique people who see it.

Now, if we're talking about reach, that means you only reached 200 people. That's the number of unique users who saw a post.

When we bring this to ads, it works similarly: as long as the ad is shown once to a user it will count as one (1) impression, which can be very misleading for Digital Marketing newbies, especially if it is displayed after a lead or when they leave the site.

However, the scope will only record those impacts where the user has the post in the foreground and the system "believes" that he has already observed it.