This element is the so-called Business Manager

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Business Manager


It's kind of a management account where you configure all the access for all the people to all the things. You could say it's the one place that pulls together all the assets that belong to you.

It is to Business Manager that employees are pinned, it is to it that our fan pages are australia rcs data pinned. And we can have many of them, for example one for each local branch of the company.

After all, it is also within the Business Manager that advertising accounts are created, which are then not associated with a specific person, but with a specific organization. And if I were to say what the first logical step a company should take when it starts working seriously on advertising activities in social media, it should be to create and configure a Business Manager.

Why else is it worth creating a Business Manager?
First, only accounts created from Business Manager (especially advertising ones) have access to all advanced advertising options. Including the ones I mentioned a moment ago.

The second reason is security issues. With the help of Business Manager, we can, for example, set up double verification, SMS login, additional codes, and so on. It is easier to be sure that no one unwanted will take control of our accounts. And that is what people are usually afraid of.

Business Manager Configuration
The first step is, of course, to establish a Business Manager for your organization.

Then we connect employees to it.