SEO measures are essential for web marketing

[ishanijerin1]

The algorithms that determine search rankings are essentially a black box, but there have been many discussions to date about measures that may be effective for SEO by inductively analyzing the characteristics of sites that rank highly.

However, even those sites and pages that have sales directors email database finally been ranked highly after the efforts of web marketers are often mercilessly pushed out of the search results by updates to the search engine algorithm. Here, we will introduce the history of recent updates to the Google search engine.

Panda Update
This update is aimed at lowering the rating of low-quality content.

Sites that have no purpose to users, such as copy-and-paste pages or automatically generated content, are no longer rated.


This is where content-focused SEO started.

Penguin Update
This update penalizes unnatural backlinks and keyword stuffing.

Until then, the number of inbound links was considered to be an effective SEO measure, as a large number of inbound links was proof that a site was highly regarded by others.

As a result, self-created backlinks became rampant, with people purchasing large amounts of backlinks from companies or creating one-page sites and then linking to them.

The Penguin Update is an update intended to lower the ranking of sites that collect inbound links contrary to Google's intentions.


Mobile Friendly Update
With the spread of smartphones, websites that can be viewed easily on mobile devices have become more highly regarded.

The mobile-friendly update has also led to increased adoption of responsive design and AMP.

summary
Google founder Larry Page once said, "The perfect search engine would understand exactly what you mean and return answers that precisely match your needs."


The changes to Google's algorithm are in line with this saying, and it is evolving every day to prioritize user-first content.

When implementing SEO strategies, it will become increasingly important to keep Google's thinking in mind and create white, user-first content, rather than black hat SEO tactics that take advantage of the algorithm.


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