. Monitor your ads
If you advertise on Instagram or Facebook, you probably already know that people can interact with them and comment on them. However, since these ads aren’t necessarily in your feed, it’s easy to forget that they exist and require attention.
To check what people jiangsu cell phone number list are thinking about you or your ads online, keep up to date with your Facebook Ads Manager platform. To do this, go to your Facebook Business Manager. Click on the All Tools – Ads Manager tab and select the “Ads” section.
Here you can see all your ads. Click on the post title and check the abuse and comments. The system will also show whether people marked your ad as spam, hid it or under..
7. Check industry hashtags
Yes, you may not be posting anything under a specific niche hashtag, but that doesn't mean your customers won't. Better keep an eye on those posts, maybe one of them will mention your business.
Spotted a problem? Use SERM to improve your reputation
In general, SERM (Search Engine Reputation Management) is the creation of a positive image of the company in search engines. If you have followed the advice above, then you have already started the first stage of the strategy - checking what your reputation is now. Record the nuances identified in advance and be sure to check the attitude towards your brand in the search engine.
To do this, identify queries for SERP analysis . Create as many as possible that include the name of your brand or main product. Enter them into a Google query, review the content - what is its tone? Are there positive or negative reviews?
Also check the "news" tab. This is a must for already quite popular big brands - you can find ordered materials or scandalous news. Like, for example, the recentinformation that former IT specialists at Edible Brands allegedly did not receive their salaries.
Also, to check what can be found about you in a search engine, use the query “your company name + reviews” . Pay special attention to the first pages of results.
Read also : How to Use Pinterest for Business: Tools and Tips
Next, evaluate the total number of mentions of you. Analyze the types of sites where you are talked about more often. Record the ratio of positive and negative mentions. It is better to pay attention to the nature of the negativity in order to use the comments to improve your brand.
Now it’s time to respond. Respond to reviews and work on creating positive company content. This could be articles, blogs, videos, or even special advertising campaigns. Show why you should be trusted.
SEO optimization of the site can also have a positive effect on your reputation. In short, SEO will help make your site more visible in search engines and, accordingly, increases the chances that potential clients will see your information, but not “custom-made” negativity or anything similar.
Conclusions
In general, it is worth remembering – maintaining a good reputation = being aware of everything that is said about you and where. Do not let one angry client spoil the opinion about you. React promptly to any mentions of you. Communicate with the audience, show that you care and are ready to improve.