It’s a question that gets asked a lot at clubs and membership organisations. Should you offer a discount to encourage new people to join?
There are certainly success stories out there. However, reduced fees can cause an admin headache if you don’t have the right solution in place. And let’s not forget the potential loss of revenue when you could have charged the full membership fee.
To help you decide whether offering discounts romania rcs data is the right thing to do at your organisation, we spoke to the members of our Facebook Community Groups to get their thoughts.
How much to discount by
This is the most important aspect of discounting. Too low and it won’t have the desired impact. Too high and you could be damaging your bottom line.
Everyone we spoke to offered discounts as a percentage of the full membership fee, rather than an exact amount. Typically, the discount ranged from 5% to 20%.
Discounting by a percentage is useful if you have a varied fee structure. For example, if you have different fees for different age groups. A percentage discount can remain the same across the board, making it simpler to communicate to potential members.