The Inbound Certification is a free online course from Hubspot Academy consisting of 12 video lessons lasting between 10 and 45 minutes each. Each video (in English, although it is available with Spanish subtitles) is accompanied by downloadable slides and a PDF document with the transcription of the videos.
Hubspot Academy
In these videos, Hubspot Inbound Marketing specialists cover the different topics, including examples, with the aim of helping the user to know and understand the Inbound methodology. This syllabus is divided into four stages: Attract - Convert - Close - Delight and a prior explanation of the basic foundations of Inbound. This is the complete syllabus for the Inbound certification:
Each video includes a quiz that serves as practice, although it jamaica phone number data does not count towards your grade, but it is useful to discover which aspects we need to reinforce in our studies. In addition, it includes additional resources such as ebooks, blog articles or templates that help you delve deeper into the subject.
Once you have seen and learned what has been explained in the 12 videos, it is time to take the exam: a test with 60 multiple choice and true/false questions in which you must get at least 75% of the answers correct to pass. You have 75 minutes to answer the 60 questions. If you do not pass the exam, Hubspot allows you 2 more attempts, although you will have to wait 48 hours before taking the exam again. If you do not pass on the third attempt, you must wait 30 days to try again.
Certifications are valid for 13 months from the month you obtain it. After this time you must renew your certification.
With this certification we can learn the basic principles of the Inbound methodology and work with the different online marketing tools to achieve the established objectives.
Once you have obtained your certification, Hubspot will send you a certificate of completion, as well as a personalized badge that you can share on your social networks, install on your Linkedin profile, on your website, in your email signature, etc.
Who is this certification for?
The Inbound certification is designed for digital marketing professionals who are committed to selling more and better in an era in which, as I said before, both the consumer and the relationship between them and companies have changed. With the knowledge acquired, you will be able to update your digital skills and knowledge. It can also be very useful for companies that want to renew themselves, new businesses and anyone looking to have an overview of this methodology that helps attract visitors, convert sales opportunities, close clients and satisfy those clients by making them evangelizers of the brand.