By developing a content publishing

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Target Audience By dividing the market into segments, then choosing the appropriate segment and identifying its needs, preferences and weaknesses in order to determine the Buyer Persona. Determine the type of marketing content By knowing the target audience and dividing it into different segments, then choosing the most appropriate segment in order to provide it with appropriate content from the types of marketing content that we talked about previously. Choosing the right marketing channel for your content Determining the type of content helps in choosing the appropriate marketing channel. If the content is a video, the primary marketing channel will be YouTube, and if the content is an article, your website becomes the appropriate marketing channel.


Content creation and distribution plan (Content Calendar) that engineer database includes determining the number of content pieces, publishing dates, and the content’s purpose so that it reaches your audience, taking into account the continuity of publishing and interaction with the audience. Analyze results In order to measure the success of the strategy, we must refer to the key performance indicators that we previously identified and find out whether we were able to achieve the goals or whether the strategy must be modified quickly and as needed? Here are the most important criteria for choosing the best advertising company in Saudi Arabia The importance of writing marketing content The importance of writing marketing content The importance of writing marketing content Studies and statistics indicate that 82% of marketers rely on marketing content and that 60% of the most successful B2B marketers have a reliable content marketing strategy.


Content marketing also generates 3 times the number of potential customers at a 62% lower cost compared to outbound marketing. In 2022, the revenues of companies that rely on marketing content were estimated at about 63 billion US dollars, and revenues are expected to rise to 107 billion dollars by 2026. The importance of writing marketing content lies in the fact that: Generates new leads. It helps educate the audience and keeps them loyal to the brand. It helps to communicate with customers and know how satisfied they are with your services or products. Increase sales by targeting the right audience.