In many cases, there may be more than one keyword or short phrase.
In the above case, the search phrase was best type of grass for shaded areas. Obviously, the keywords here are “grass” and “shaded areas.” Identifying those keywords and incorporating them early is one of the best SEO tools you can use. Again, focus on the consumer’s pain points, not how good you are.
Keyword research banner. Laptop with document folder and charts and key. Vector flat illustration
Keyword research banner. Laptop with document folder and charts and key. Vector flat illustration
Be brief
This is obvious, as you only have a certain amount mobile number lookup philippines of characters that will actually be displayed.
A good rule of thumb is no more than three very short sentences and about 150 characters. This is definitely a challenge, but at least get all the important stuff into those first 150.
But even after searchers click through and land on the full meta description, it shouldn't be filled with complex terms, lots of descriptive language, and so on. Again, you need to tell the reader exactly what content you have to provide them with the solution they're looking for.
And of course, you need to follow that description with your awesome content, using all the best practices for content types that draw readers in and keep them there, spending time getting them what they need. This “stickiness” is important for SEO .
Sometimes a question works
Think about the problem your potential client has.
What kind of question might catch your attention in your meta description? “Are you bothered by bare spots in the shade? These grasses and planting solutions might surprise you.”