User ID
Erico Franco of Gravity says: “With the User ID, you will be able to properly track recurring transactions throughout the customer’s life.”
Discount value
“Understanding the conversion rate of products and number saudi arabia brands when they are on sale and not on sale is helpful for planning and forecasting,” says Jesse Teske of JCTGrowth. “It also helps provide your merchandising and purchasing teams with data to negotiate future deals if they have concrete data for planning. Additionally, if you can capture different price points and understand the difference between 10% and 20% off, you can find the right selling price without sacrificing profits.”

Product sizes
»For a clothing e-commerce site, tracking sizes alongside transactions is valuable for uncovering trends of what sizes are most popular for which styles,» says Jackie Jeffers of the Portent Digital Marketing Agency. «We could use that size data to plan ahead and forecast how many of each size we would need to order for different products.»