Statistics on the popularity of beauty treatments in Russia

[relemedf5w023]

In general: Russia and Asia are for beauty and care, Europe is for naturalness, and the USA and South America are for a combination of both approaches.

The Institute of Public Opinion in Russia conducted a survey and found out:

73% of the country's female residents regularly use facial care cosmetics;
69% visit hairdressers;
67% use special body skin care products.
As for decorative cosmetics, 62% of Russian women use them. 60% dye their hair, 51% remove body hair, 50% get a manicure, and 43% do sports. Another 43% take vitamin complexes, and 32% style their hair.

Men also pay attention to their appearance:

68% regularly get their hair cut;
46% play sports;
46% shave their face;
27% take care of their moustache and beard;
24% use facial care cosmetics.
Legislative requirements for specialists and clinics
Legislative norms play a key role in regulating the beauty business. In Russia, the requirements are sometimes stricter and less logical than in Europe. However, regardless of the country, each specialist is required to undergo state certification, and clinics must meet high safety and quality standards.

Abroad, the requirements for premises are more lenient, and inspections are extremely rare.

Availability of beauty treatments
Most beauty technologies come to Russia from abroad. However, the Russian consumer has significantly more opportunities and offers. It still remains a mystery why in Germany, the leader in the production of pedicure products, only Russian-speaking specialists perform full-fledged hardware pedicures.

The nuances of starting a beauty business
When opening a business abroad, it is important canada email list the status of a woman in society and her lifestyle. These aspects determine the demand for services and the willingness to pay for them.

In Russia, rejuvenation tasks are often addressed in a comprehensive manner, while in Europe the emphasis is on detailed informed consent.

Advice for beginners: the selection of equipment should be left to the manager who is able to assess the needs of the business as a whole.

Conclusion
Beauty business in Russia and abroad has its own peculiarities. However, all countries strive to offer high-quality and safe services. For success, it is important to study the preferences of the audience and legislation, which will help minimize risks and increase the chances of success.