Technical requirements for the formats are similar

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It is quite easy to see what advertising campaigns they are launching: you can subscribe to a competitor’s community, interact with the content (like, repost from your personal page) or use a parser - a special program for collecting data.

Focusing on the experience of other companies in the market is a standard practice that allows you to develop your insight. For B2B brands, the three most effective formats for advertising creatives are:

"Universal Image Recording";
"Universal recording with video" ;
“A post with a button”, that is, a publication aimed belgium telegram database at performing a target action (going to a website, subscribing, etc.).
But if you want, you can test other formats. There are only nine of them, so every business will find its own way to attract the target audience.


There should be no emojis in the text;
The text on the image should take up no more than 20% of the total area of ​​the photograph;
The ad title can contain up to 33 characters, including punctuation and spaces.
The hardest part is to fit the meanings into the image without breaking the 20% text rule. It is important to remember that brevity is the soul of talent. You can forget about cards filled with meanings and text, as they rarely pass moderation.

Therefore, in advertising images it is worth adhering to the following model - to put the most important things in the picture, transferring clarifications and details to the accompanying text.

Let's look at an example from our practice - creativity with a capybara.

The neural network-generated visual was accompanied by the text: "LANIT is looking after a real IT capybara at the Moscow Zoo. Why IT? Find out in our VK community for real techies."

The CTR of the publication (click-through rate) in different periods ranges from 0.3% to 0.5%. In total, thanks to this creative, in a week and with minimal budgets, it was possible to attract about 30 new subscribers.