The Taboola Ads platform works through Deep

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Taboola adsNative advertising is present on various web channels, generally on blog posts and news sites, search results pages and social networks. On Instagram or Facebook, for example, they are presented in your feed or stories, along with your friends' publications, and almost integrated into all the content available. According to the company's data, platforms like Taboola reach more than , billion unique users, with ads personalized according to their consumption preferences and adapted to their stage of the conversion funnel.

Learning, which combines Artificial Intelligence, Machine crypto users list Learning and Big Data, to approve and run campaigns. Once configured, a campaign on Taboola is analyzed from all strategic aspects of its target audience: characteristics, needs, desires, access history, among others. In fact, the company makes it clear on its blog that it has its own cookie collection system, and is exempt from the use of third-party cookies, a discriminatory and combatted on the Internet after the creation of stricter laws on the collection, use and sharing of third-party personal data.

We are talking about GDPR (General Data Protection Regulation), in Europe, and LGPD (General Data Protection Law) in Brazil. The process is done by extracting thousands of metrics from campaigns that allow the platform to form an initial understanding of the audience that, will likely engage with the ad and take appropriate actions as planned with the advertising. Thus, the platform makes a recommendation for all matches in its publisher network.