The same Forbes study indicates that six

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Focus not only on acquisition, but on customer retention and loyaltyAs a consequence of this, it is natural for a company with this mindset to also invest in strategies that focus not only on acquiring new customers, but on retaining, enchanting and building loyalty among these consumers. As we said, both generations prioritize the brands that best relate to them, and are not in the habit of changing frequently.

out of ten Millennials always prioritize brands with which they business owner data user list already have a relationship and have created an identification. In other words, they won't stop buying from X, just because Y's products are a few reais cheaper. They buy the entire experience, not just a single detail, and this reinforces the importance of loyalty.

Keeping customers close and ensuring they return more often is the best alternative to remaining relevant for a long period of time. This reinforces how important it is not to be cringe and take care not only of issues involving marketing, but in other areas, such as sales, requiring attention before and after closing a deal, for example. Producing promotional content only Inbound Marketing has greater penetration among younger generations than Outbound Marketing.