Learn more about Customer Centricity at adesso

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In the area of ​​sales excellence and customer experience management, adesso works successfully with the best-in-class providers Microsoft, Salesforce, SAP and BSI, among others. These partners have proven their skills in this area and are often present in our customers' IT landscape. The package is rounded off by a specially developed methodology, coupled with industry expertise.

We develop an individual approach together with our customers.


You can find more exciting topics from the adesso world in our previously published blog posts .



Sebastian Reiser is a senior consultant for customer experience and germany consumer email list customer relationship management at adesso in Stuttgart. Particularly in the project environment of sales excellence topics - including CRM platform selection and optimization - Sebastian ensures that our customers receive optimal support in the digital transformation of their sales and other business processes.Support for SAP ERP will end in 2027. If companies want to continue to be successful, they must act and sooner or later they will not be able to avoid SAP S/4HANA. There are various approaches to how the transformation to S/4HANA can be successful. Companies often have the choice between two approaches: Greenfield or Brownfield. But which approach is better? And is there even a "better" or "worse" approach?

A greenfield project is usually useful when a company wants to set up a completely new SAP landscape or explicitly wants to separate itself from old, established processes. It offers the opportunity to redesign the SAP landscape from scratch and to adapt all processes and applications to standard processes available on the market and to drive forward restandardization. In contrast, a brownfield project is about bringing the existing system into the S/4HANA world as quickly as possible. Mandatory process changes are only made in individual places.

In the following, I would like to show you the advantages and disadvantages of brownfield projects - because contrary to some opinions, the brownfield approach should not be demonized per se. There is currently a mood on the market that no one should miss the unique opportunity of S/4 transformation. Because this is the only way to really take a closer look at all the core processes.