Search intent is simply the meaning behind a keyword. It tells us what a person wants when they type a keyword into a major search engine like Google or Bing.
In other words, if you don't know what your target audience is looking for, it's impossible to create useful content for them.
There are three types of search intent:
Informational: The average person wants to find more information about a topic. Informational keywords usually come in the form of a question. For example, “What is organic pet food? ”
Advertisement: Consumers want to buy something. Commercial keywords should always be paired with helpful buying guides to help the reader make an informed decision. E.g. “Organic pet food for sale” .
Navigational:. Navigational kenya whatsapp resource keywords are best for local SEO . Ideally, you should provide information that will help them do just that. For example, “Organic pet food near me.”
Depending on your SEO goals , you should choose keywords that align with your strategy. To increase brand awareness, avoid focusing on commercial keywords and instead value informative ones.
On the other hand, if you want to increase conversions, commercial keywords make more sense than navigation keywords.
Identify Long-Tail Keywords