The home page is not everything!

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Home page – your digital business card? Definitely yes, but that's just the beginning! It has to be nice, concise, with catchy slogans. But remember, it's not the only part of the page you should pay attention to.

We constantly draw attention to the fact that companies often ignore other pages of uruguay mobile phone numbers database their store or website - they focus all their attention on the home page, which, although crucial, is often not the most important for sales.

Key roles of subpages
The home page is just the beginning : It's like the introduction to a book – it grabs your attention, but the real content is further along.
Other subpages count too : They are often neglected, but they carry the burden of sales.
Sales pages are key : This is where your customers land from your ads. Optimization and appearance of these pages are essential.
Personalization of offer pages : Especially in services where you offer several options, each of them deserves an individual approach.
It is obvious that if your store has several thousand product pages, you will probably not be able to perfectly personalize each of them.

Regardless, if you have key products, it is worth changing your approach to them .

Each product page is a potential mini-landing page . The customer will reach it via an ad.

. And note, even if everything is in order with the product page, there is still a good chance that apart from that the customer knows nothing about your site.

For this reason, it is worth taking care of certain elements that will increase your credibility even on product pages - for example, by indicating the number of orders, or add-ons such as TrustPilot, or product ratings added by customers.

Additionally, for your most important product pages it is not unreasonable to actually take the time to prepare a small landing page . Such a personalized approach will easily improve your conversion percentage .