Speed ​​up your social media response time

[fomayof928@mowline]

You may have heard something like this or something similar from a well-meaning colleague or two. In the crowded social media environment, everyone wants to be in the spotlight. This desire for mass awareness is why many marketers consider creating memorable social content to be the most important aspect of becoming best-in-class. Consumers, germany b2b leads on the other hand, see things differently.

The index found that 51% of consumers believe responsiveness to customers makes a brand memorable on social media. Prioritizing original content over trends and audience engagement will also get consumers' attention.

Data visualization from Sprout Social Index™ shows what consumers consider a brand to be memorable on social media. More than half said responsiveness to customers makes a brand memorable on social media. Some 38% said prioritizing original content and 37% said audience engagement.
While this may come as a surprise to your larger organization, it's also a useful way to reset some internal expectations. After all, going viral is more about luck than strategy.

Next time someone asks you to add “going viral” to your to-do list, here are some more impactful action items you can offer:

Nearly 70% of consumers expect a response on social media within 24 hours or less. Improving social media response times can help retain customers while giving your brand a competitive advantage.

Data visualization from The Sprout Social Index™. By 2023, nearly 70% of consumers expect a response in 24 hours or less. In 2022, 77% of consumers expect a response within 24 hours.
But timeliness is only a prerequisite for what consumers expect from social customer service. Index data shows that 70% of consumers expect brands to provide personalized responses to customer service needs. We also found that 76% of consumers noticed and appreciated that companies prioritize customer support. This means the team must be proactive in achieving high-quality customer service.