How a seller can motivate buyers to leave reviews:

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Include a letter in the package asking for feedback and a QR code for the product card.
Send a mailing to the current base with an announcement of the product placement on the marketplace.
Distribute activity evenly across all brand cards. It is desirable that the maximum number of products in the catalog receive mentions.
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Commercial factors
The peculiarity of marketplaces is that a number of commercial factors — payment, delivery, guarantees and return of goods — are worked out from the start. In this respect, all sellers are equal.

We have discussed the seller's trust, the USP of the product, and work with reviews, which are considered commercial factors, above.

What remains? First of all, the visual presentation of the product, photos and videos.


Photos for marketplaces
The product image is the first thing the buyer sees in the search results. If the price is acceptable, the buyer goes to the page where he can look at several more photos of the product.