3. Use organic and paid strategies

[fomayof928@mowline]

Research has found that 86% of buyers are willing to pay more for a great customer experience. If all of your products are similar to your competitors’, then providing excellent social customer service can set you apart from the pack.

On social media, a combination of organic and paid strategies is usually the preferred way to go. Paid social media can help you reach an even wider audience—but your organic content is what’s going finland b2b leads to keep them coming back.

Here are a few tactics your ecommerce business can use to combine these two powerful strategies.

Organic social media strategies for ecommerce

Presence of and use of product reviews on your social media accounts
Adding relevant hashtags to increase the discoverability of your brand
Personalized interaction with customers on your accounts and theirs
Providing excellent social customer care
Using user-generated content to further your social proof
Use social listening to improve your product and discover new customers
Paid social media strategies for ecommerce

Paid advertisements and post boosts
Using lookalike audiences and website visitors to supplement your advertising
Running influencer marketing campaigns
Creating a brand ambassador program