Principle Domain Reputation (Karma

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Principle #4 - Time of Display (Time Targeting)

The cost per click may vary depending on the time of your ads. At night, clicks will cost less, in the morning and daytime - more. The highest cost per click is observed from 12:00 to
15:00. However, such a price may be denmark telegram number database justified, since at this time people are most active, click on ads more often and are more interested in buying. But again, everything is quite individual and it is impossible to reduce everything to one conclusion.



If you have previously launched an advertising campaign in Yandex.Direct and set it up ineffectively, receiving weak results with a low CTR, then all statistics for this domain name will be saved. Negative domain statistics will increase the cost per click in a new advertising campaign.

To achieve more or less acceptable prices for clicks, you will have to spend your budget for some time, constantly improving the quality of the ads you display. After some time, Yandex.Direct will collect fresh statistics on your new ads and allow you to pay less (if the CTR of the ads is higher). That is, when the domain karma improves (thanks to constant work on the quality of the ads), then you can hope for a lower price per click.

Principle #6 - The Place Where the Ad Will Be Placed